Word of mouth is great, but it can't keep a camp afloat on its own. That's where CampAds comes in.
We optimize Google Ads exclusively for summer camps. If your camp is a nonprofit, we run it on the Google Ad Grant. It offers up to $120,000/year in free ad spend, and unused grant dollars don't roll over. If your camp is for-profit, we run Google Ads on your budget, but we make that budget work considerably harder than it does today.
Up to$120,000
Free ad spend per year, nonprofit camps
8x
More conversions year over year, one nonprofit campView Case Study
$18.25
Cost per lead, one for-profit camp, 59% below the industry average
Across Both Nonprofit & For-Profit Client Accounts
Figures as of September 28, 2026. Updated as new data comes in. Ad Grant dollars are free advertising from Google, so camps pay nothing for that ad spend. Potential enrollment is an estimate. See how we calculate it here.
Families search for camps on Google every day. Most camps, nonprofit and for-profit alike, are barely showing up when they do.
Ineffective advertising and word of mouth no longer cutting it
Google Ads managed exclusively for summer camps, matching your camp with families the moment they search
No link between spend and enrollment
Tracking from ad click to website to registration, set up properly
Ads sending families to pages that don't turn visits into inquiries
A full website review with suggestions for copy, consistency, and calls to action that convert
Budget spread across campaigns too small to ever learn
Fewer, stronger campaigns that gather more data and bid on clearer conversion signals
Nonprofit camps: Ad Grant money that goes unspent each month
An account built so the grant actually generates camper leads
We handle the advertising so you can focus on what you do best.
Running an amazing camp.
Better Tracking
Conversion Actions Built to Turn Searchers Into Campers
More Leads
Quality Inquiries From Families Searching Now
12 Weeks
From Signed to a Rebuilt, Optimized Account
The same expert management, whether ad spend comes from your budget or the Google Ad Grant.
Registered nonprofits qualify for up to $10,000 a month of free Google ad spend or $120,000 a year. Unused grant dollars don't roll over, so every month an account underspends is advertising lost. We assist you with the application. We structure the account. We explain the compliance rules that get accounts suspended and operate within them. And we continue management so you can focus on camp.
8x more conversions year over year
From an account spending a few hundred dollars a month to nearly $10,000 a month of grant money actively working.
No grant, so every dollar is yours, and every dollar has to count. The waste we find most often is budget spread across dozens of tiny campaigns that never gather enough data to learn, running hardest in the months families are not searching. That means most accounts need rebuilding rather than fine-tuning. That's where we come in.
25 enrollment leads at $18.25 each
Up to $167,500 in potential enrollment (an estimated 4 to 10 enrolled campers), and a cost per lead 59% below the WordStream industry average of $44.26. All of it in July, before the fall and winter inquiry season begins.
Most camps start with a quick intro call. Pick whatever fits where you are right now. None of these commit you to anything.
Pick a time that works for you. We'll talk through your camp, your goals, and what's possible with Google Ads or the Ad Grant.
One nonprofit camp grew conversions 8x year over year on the Google Ad Grant. One for-profit camp brought in 25 enrollment leads at $18.25 each in its first full month.
Most camps struggle to answer this question: “How many enrolled campers came from our advertising?” Not just clicks or form fills. Enrolled campers. Nearly every registration platform carries that answer, but few camps set it up properly. We can help.
By linking your registration platform data with Google Ads, you can make informed decisions based on enrollment data instead of guesses.
Google records which campaign, keyword, and search brought them.
That registration is tied back to the click that started it.
Enrollment shows up next to ad spend, in one place.
How far we can take this depends on what your registration platform allows. We'll work with your team and platform to show you what's possible.
Identical for nonprofit and for-profit camps. Every camp starts with the Launchpad, where we build the account properly. What happens after that is entirely your call.
Value
in Google Ad Grant spend over the next 12 months
in potential enrollment from 42 leads in only two months for one camp, using ≈ $800 in ad spend
Leads came in at less than half the industry average cost per lead
Investment
We take over the day-to-day management of the account.
See the five stages in detailNever required. At month three you can take the account in-house or keep us on month to month. Cancel anytime with 14 days' notice.
A small team of camp people and Google Ads experts. We work exclusively with summer camps and specialize in the Google ecosystem.
Cullan McNamara
FounderPictured at YMCA Camp Watia, NC, 2018
You work directly with us. No account managers, no runaround. Just a small team that cares about your success.
We could charge more. And most agencies do. But we price our services fairly because we want as many camps as possible to benefit from what we do. Your success is our success, and that's what drives us.
Real results, in their words. Here's what our partners think of working with us.
Cullan and Skyler are incredible. They are professional and communicate incredibly well. Their ad structures and ideas paid off right away!
Ryan Hove
Executive Director, Camp Chippewa
Posted on Google
Absolutely fantastic to work with. Both Cullen and Skyler are so knowledgeable and went above and beyond to get us set up - all the while keeping in the loop so that I understood everything from step one. Highly highly recommend.
Jen Baron
Founder & Executive Director, Amplify Arts Project
Posted on Google
From the blog
Ready to capture more leads with Google's Ad Grant? The need to know: Google's policies, how to structure campaigns, conversion tracking, and critical pro tips.
Google offers your camp up to $10,000 a month in free advertising. Most camps never use it. Many that do lose it. Here's how to properly set up your Ad Grants.
Booked an intro call? Fill out our intro questionnaire beforehand so we can make the most of it.